Attract and Win More of Your Ideal Clients

WITH EMAIL MARKETING

Email Persuasion is a great asset for any social media library. Ian brings a wealth of knowledge and practical experience to the fore. It's a must-read book and Ian ranks as one of the top international advisers in social media along with Chris Brogan, Mari Smith, and Amy Porterfield

John Ashcroft, Chief Executive Pro-Manchester

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Praise for Email Persuasion:

  • avatar Adrian Willmott Managing Director, Arcus Consulting

    The best thing about Ian’s approach to e-mail marketing is that it works!  We’ve seen a three-fold increase in leads and we’ve won several new clients for our consulting work, mostly without competition.  There’s no better feeling than a director in a FTSE-100 company contacting you as a result of reading your nurturing material, instead of the usual approach of me hustling to get a sales meeting with them.  Inspiring but practical.  Ian certainly motivated me to get into action

  • avatar Hope Williams Owner, Hopeworks Design

    If you have any doubts about the power and efficacy of email marketing, this book will cast them away. Ian Brodie gives you the real deal on why email marketing is the best way to win new clients. Chock full of details, Ian lays out an easy to implement step-by-step plan to create your own effective email marketing system that works!

  • Steve Nicholls Owner, Steve Nicholls Career Coaching

    Ian's book is a must if you value straight talking advice and straightforward concepts for developing your business, without coming across as "salesey". Ian lives and breathes the concept of giving value in advance and soon after adopting his suggested strategies I had the most successful month of income I had ever had! You need to stick to the strategies contained within the book, and be patient. The ideas work.

So What’s The Book About?

Watch The Video Below To Find Out.

Take A Glimpse Inside The Book

4 Key Lessons From Email Persuasion

  1. Email Marketing is the most powerful tool for follow up. Most of your potential clients won't be ready to buy when they first visit your website: it takes many interactions before you've built up the trust and credibility needed for them to feel comfortable hiring you. Email Marketing allows you to have those regular, relationship building contacts until your clients are ready to buy.
  2. Use the "Optin Formula" to get more subscribers. The more you offer long-term value in your emails and a highly attractive incentive (lead magnet) and the less perceived risk and friction your visitors experience; the more subscribers you'll get.
  3. Benefits and Curiosity drive your open rate. Your subscribers will be motivated to open emails that promise or hint at a benefit they'll receive. But if they think they already know what you're going to say, they won't bother. You need to pique their curiosity to get the maximum number of opens.
  4. Sales is the true measure of email effectiveness. You need people opening and reading your emails for them to have impact. But sales is the true measure of whether your emails are working. Make sure your emails address the key "know and feel" factors that will make your subscribers comfortable buying. And don't be afraid to include a call to action in every email

About The Author

Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients.

In a world increasingly filled with hype, exaggeration and untested "shiny new objects", Ian's simple, practical strategies and advice help busy professionals to become more confident and competent at marketing and sales. And most importantly: to get results.

He was recently named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World magazine, and one of the "Top 25 Global Influencers in Sales and Sales and Sales Management" by OpenView Labs. Salesforce.com picked him as one of their "Social Business Dream Team" and Raintoday.com named his website as one of the "Resources of the Decade" for Professional Services Marketing.

More about Ian at www.ianbrodie.com

 

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